Team execution risk is hiding in your meetingsAmy Edmondson · Psychological SafetyKeith Ferrazzi · Teamship · 3,000+ teamsNot surveillance. Not sentiment. Behavioral diagnostics.Meeting-level execution signalsPilot in days. Scale through integrations.Team execution risk is hiding in your meetingsAmy Edmondson · Psychological SafetyKeith Ferrazzi · Teamship · 3,000+ teamsNot surveillance. Not sentiment. Behavioral diagnostics.Meeting-level execution signalsPilot in days. Scale through integrations.

Team execution risk
is hiding in your meetings.
GreenTeam makes it visible.

Most execution failures are predictable. GreenTeam analyzes meeting and collaboration signals to surface behavioral risks — coordination breakdowns, silenced dissent, unclear ownership — before they become delays, rework, or margin compression.

Built for large, multicultural, cross-functional organizations that need evidence, not surveys.

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3,000+
teams in the Ferrazzi dataset
25yr
of Edmondson research applied
10
behavioral dimensions scored
Role-scoped
private for individuals, aggregated for leaders
The cost of invisible dynamics

Team dysfunction
hides in plain sight.

Organizations invest billions in talent and watch it underperform. The root cause is almost always team dynamics no one can see or measure. Classic coaching fades within months — without continuous reinforcement, nothing sticks. Increased pressure on teams only exacerbates organizational toxicity, and management's inertia in addressing existing dysfunctions further reduces performance. So what can be done, thousands of CEOs and team leaders ask?

$8.9T
Lost annually
Global cost of poor collaboration — roughly 9% of total global GDP.
Gallup, 2024
66%
Forget after 12 months
Two-thirds of employees don't apply new behaviors after a year without reinforcement.
Training decay research
85%
Withhold critical info
Fear of speaking up silences the insight organizations need most.
Edmondson & Detert, Harvard
28%
Of missed deadlines
Coordination failures — not skill gaps — are the leading cause of delays.
Enterprise productivity data
What we actually measure

Every team lives on a spectrum.
Scroll to watch yours move.

Low
Silence in the room
Psychological safety
High
Candor in the moment
Low
Blame when things fail
Growth orientation
High
Learning from what failed
Low
Information hoarded
Trust & reach
High
Information shared openly
Team Dynamics

Team Dynamics: From Organizational
DNA to Scalable Performance

Every team operates on a unique behavioral spectrum. While some segments drive breakthroughs, others remain stagnant — stalled by power struggles or the perceived threat of AI displacement. These latent anxieties and ambitions surface daily in every meeting. They are leading indicators of either unleveraged growth or systemic operational risk.

Decode human capital in your team. Pivot to a high-return model.

Scroll to visualize your team's evolution.

2020
Remote-first at scale
2022
Hybrid becomes default
2024
Engagement hits 10-yr low
2026
Measurable team health
Scientific foundation
50+

Years of
peer-reviewed
research. Applied.

Green Team is the only platform built directly on two world-class behavioral frameworks. Not sentiment analysis. Not surveys. Proven science, scored in every meeting.

01

This is not another
engagement survey.

Behavioral science, applied at scale. Every meeting becomes a data point. Every participant receives a score. Every team sees its trajectory — meeting by meeting, week by week.

Two frameworks, one scoring engine

Switch between frameworks to see
exactly what we score.

Shared Goal
8.2
Orienting behavior toward collective purpose over personal interests
Idea Contribution
7.6
Quality and consistency of substantive input under pressure
Experimentation & Innovation
6.9
Willingness to explore hypotheses and move under uncertainty
Open Collaboration
8.4
Facilitating inclusive dialogue and building on others' contributions
Supportive Challenge
7.1
Constructive dissent that sharpens reasoning without damaging trust
Cross-Perspective Integration
6.8
Bridging silos and synthesizing diverse expertise into outcomes
Learning & Reflection
7.9
Examining outcomes against intent to extract growth lessons
Our scientific foundation

Built with the people who
defined the field.

Not endorsements. The actual frameworks our scoring engine runs on — developed by the researchers who pioneered team science.

Amy C. Edmondson
Novartis Professor of Leadership & Management
Watch
Harvard Business School
#1 Management Thinker · Thinkers50

Coined the term 'psychological safety' and spent 25+ years proving it is the single strongest predictor of team performance. Her findings anchored Google's Project Aristotle across 180 teams.

“The workplaces that will thrive are the ones where people feel safe to take interpersonal risks — to ask questions, admit mistakes, and challenge the status quo.”
  • The Fearless Organization — foundational text on psychological safety
  • Teaming — how to collaborate across boundaries under uncertainty
  • 7-principle Teaming framework behind our scoring engine
Keith Ferrazzi
Founder & Chairman, Ferrazzi Greenlight
Ferrazzi Greenlight Research Institute
NYT #1 Bestselling Author · 20+ years researching 3,000+ teams

Studied 3,000+ teams over 20 years to identify what separates the top 15% of high-performing teams. His Teamship model proves peer-to-peer accountability drives sustainable team performance.

“The team — not the individual — is the fundamental unit of transformation. The top 15% don't have better leaders. They have better teaming practices.”
  • Never Eat Alone · Leading Without Authority · Competing in the New World of Work
  • Teamship methodology — the 10 shifts from leadership to team-led performance
  • Co-elevation practice adopted by Fortune 500 executive teams
Stanislav Shekshnia
Senior Affiliate Professor of Entrepreneurship & Family Enterprise
INSEAD
Team coaching scholar · 30+ years executive advisory experience

Leading scholar-practitioner on team coaching and leadership development in complex, cross-cultural enterprises. His research bridges Western team science with global enterprise realities.

“Teaming is a learnable practice. Measured, coached, and reinforced, it becomes a durable organizational capability — not a personality trait.”
  • Author of Coaching for Leadership Development and Leading Global Teams
  • Extensive field research on boards, CEO succession, and senior team dynamics
  • Advisory perspective on how teaming practices scale in multinationals
Our founders

The team building the
future of teamwork.

Decades of experience across strategy, finance, and organizational transformation — united by a single mission.

Peter Mebert

Co-Founder & Chief Executive Officer

LinkedIn
BCG · Accenture · Wharton

Serial digital entrepreneur with 25+ years in corporate strategy, leadership development, organizational transformation, investment governance, and M&A.

Ross Brodskiy

Co-Founder & Chief Technology Officer

LegalTech · AI · Cybersecurity

Brings 25+ years of software architecture across LegalTech, AI, and Cybersecurity, including the hybrid-AI + knowledge graph technology powering LegaWrite.

Dmitry Betaneli

Co-Founder & Chief Operations and Financial Officer

Morgan Stanley · Merrill Lynch · Deutsche Bank

Collaborates with CEOs to drive growth and facilitate exits, drawing on 20+ years of financial leadership across strategic initiatives including new verticals, pivots, transformations, and restructuring.

Value proposition

GreenTeam: Driving Team Value through Behavioral Intelligence

01

Direct ROI Linkage

Translates behavioral patterns into hard business metrics and ROI.

02

Seamless Scalability

Neutralizes “human friction” to accelerate AI integration and process scaling without the capital-intensive burden of team restructuring.

03

Proactive Risk Mitigation

Predictive analytics identify burnout and disengagement before they manifest as financial losses. Eliminate latent threats to ensure uninterrupted operational continuity.

04

Future-State Strategic Control

Enables precision modeling of structural shifts and evolving roles during AI transitions. Minimize decision-making risks while securing a sustainable competitive advantage.

GreenTeam: Engineering human dynamics into a high-precision discipline for profit growth — maximizing both enterprise performance and the employee happiness index.

The 10 teaming behaviors

Ten behaviors that separate
teaming from meetings.

Our scoring engine watches for each of these during every meeting. Choose a framework or explore all ten — click any node to see what a low score and a high score actually look like in the room.

01 / 10Clarity
Behavior · 01Combined

Shared Clarity

Every member can articulate the team's priority, their role in it, and what 'done' looks like this week. The foundation all other behaviors depend on — without it, safety and candor operate on different assumptions.

2 / 10
Five members, five versions of the top priority.
8 / 10
Ask anyone at any level — the priority and the success criteria match.
LOWHIGH
How it works

Transcript in.
Behavioral insight out.

From upload to coaching plan in under ten minutes. No setup. No survey design. No waiting.

Step 01 / 5
Drop meeting_transcript.txt
Zoom · Teams · Google Meet
Interactive demo

Play the meeting.
Watch the score move.

Scrub through a simulated team meeting. The radar updates as behaviors happen. Switch weeks to see what 12 weeks of coaching changes.

Transcript · Q2 Kickoff — Strategy Sync
00:00 / 12:00
Press play or drag the timeline to begin the meeting…
Live teaming score
5.0 /10
Progressing · 4–7
Shared Goal
5.0
Idea Contrib
5.0
Experiment
5.0
Collaboration
5.0
Challenge
5.0
Integration
5.0
Reflection
5.0
Team interaction network

Line color = interaction quality · thickness = frequency · dashed = no recorded interaction

8.4Sarah7.2James9.1Priya6.8Tom7.9Anna8.2Chris4.8Marcus6.5Raj7.4Lena7.8Aiko
Org teaming heatmap

Tile size = team headcount · color = teaming score band

ENGINEERINGPlatform Core · 8.7 · Excellent8.7Platform CoreAPI Gateway · 6.2 · Moderate6.2API GatewayAuth Service · 9.1 · Excellent9.1Auth ServiceData Pipeline · 4.5 · Moderate4.5Data PipelineDev Tooling · 7.4 · Good7.4Dev ToolingInfra · 3.1 · Developing3.1InfraSecurity · 5.9 · Moderate5.9SecurityPRODUCTGrowth · 7.4 · Good7.4GrowthCore UX · 9.3 · Excellent9.3Core UXOnboarding · 8.0 · Excellent8.0OnboardingAnalytics · 5.1 · Moderate5.1AnalyticsMobile · 6.6 · Good6.6MobileEnterprise · 2.8 · At Risk2.8EnterpriseDESIGNBrand System · 9.5 · Excellent9.5Brand SystemUX Research · 8.2 · Excellent8.2UX ResearchMotion · 7.1 · Good7.1MotionIllustrations · 6.0 · Moderate6.0IllustrationsPrototyping · 1.9 · At Risk1.9PrototypingSALES & GTMEnterprise Sales · 3.9 · Developing3.9Enterprise SalesPartnerships · 5.7 · Moderate5.7PartnershipsSDR Team · 2.4 · At Risk2.4SDR TeamSolutions Eng · 7.3 · Good7.3Solutions EngRev Ops · 6.1 · Moderate6.1Rev OpsField Events · 4.8 · Moderate4.8Field EventsOPERATIONSPeople Ops · 8.8 · Excellent8.8People OpsFinance · 5.3 · Moderate5.3FinanceLegal · 4.0 · Developing4.0LegalIT Support · 6.9 · Good6.9IT SupportFacilities · 7.5 · Good7.5Facilities
At Risk · 0–3
Developing · 3–4.5
Moderate · 4.5–6.5
Good · 6.5–8
Excellent · 8–10
Proven results

What happens when
teams start measuring.

Two decades of research, validated across 3,000+ teams. These are outcomes from organizations that adopted Teamship and Teaming practices — not projections.

Before
& After
4.1
7.3
+78%
Psychological safety
Edmondson, 12-wk pilot
3.8
6.9
+82%
Peer accountability
Ferrazzi Teamship cohort
4.5
7.6
+69%
Decision velocity
3,000+ studied teams
3,000+ teams · cross-industry research

Higher teaming
drives performance.

Across thousands of teams, teaming score is the strongest predictor of plan-vs-actual productivity — more reliable than headcount, tenure, or industry.

Each dot = one team
Platform capabilities

Everything your team needs to make
execution risk visible.

01
360° Behavioral Scoring
Team members receive private feedback. Leaders see aggregated patterns, benchmarks, and coaching opportunities — never raw individual surveillance data.
02
Relationship Intelligence
Visualize communication patterns. Spot isolated voices and cross-functional gaps.
03
Enterprise Org View
Every team, every BU, one heatmap.
04
AI Coaching Plans
Personalized Start / Stop / Continue — evidence-based.
Start
Stop
Continue
05
Enterprise-grade privacy
SSO, SCIM, RBAC, and configurable data residency — transcripts never train public models. Enterprise governance from day one.
SSOSCIMAES-256RBACData residency
06
Exec-ready reports
Shareable PDFs with trendlines and coaching plans per person, team, or BU.
Who this is for

Built for the leaders who own
execution, not just engagement.

Frequently asked

Questions legal,
procurement, and IT will ask.

Short answers for fast reviews. Deeper documentation — DPIA, SOC 2 report, subprocessor list — available on request.

Transcripts are processed in your tenant, encrypted at rest (AES-256) and in transit. They never train public models. Configurable retention, from 24 hours to indefinite — you decide.

Team execution risk
is measurable.
Start now.

Upload a meeting transcript and get your first behavioral risk analysis in under ten minutes. When you're ready to scale, connect through secure OAuth integrations with your existing meeting platforms.

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Earlier issue escalation
Behavioral signals surface delivery risk weeks before it shows in project status updates.
Stronger constructive dissent
Teams that score high on Candor and Productive Conflict resolve issues before they escalate to leadership.
Clearer decision ownership
Accountability scores correlate directly with fewer re-opened decisions and missed commitments.
Contact

Let's measure your
team's health.

Whether you're managing 500 or 50,000 employees — Green Team scales to your org. Book a personalized walkthrough and see what your teams' data would actually look like.

Pilot
Scoped engagement · 1 team · full platform
Frameworks
Edmondson Teaming · Ferrazzi Teamship · or both
Deployment
Enterprise-grade infrastructure · EU/US hosting
Response
Our team replies within 1 business day
Book a demo
No commitment required · Response within 1 business day